Originally trained as an architect, Thomaï places emphasis on an object-based approach to solving problems. This distinguishes her from other academics who rely heavily on theory. For Thomaï research begins with a rigorous visual, material, and contextual analysis of the object, be that a building, a piece of art, or luxury item.
She is comfortable with incorporating theory in her discussion of a topic but this becomes relevant only when the object warrants such a discussion. In addition to becoming better equipped to derive new conclusions from the study of luxury objects of any type or form, Thomaï implements an object-based approach to reaching insights in brand strategy, design business strategy, and luxury brand management.