Parsons The New School for Design/ Central St. Martins London



Art of Luxury: Processes, Products, and StrategiesThe word ‘luxury’ is applied so liberally that the term has become almost totally meaningless. We have luxury houses, holidays, hats, bags, and biscuits. Barely any product or service sector is untouched by the appellation. This workshop considers the implications of this and seeks to find a working articulation of what type of experience this should include, while providing students with practical methods and tools with which to develop new luxury and premium brand positions and opportunities.