Sotheby’s Institute of Art

 

 

For the Sotheby’s Institute of Art Summer Program in New York, Thomaï is teaching

Understanding the Luxury Market (previously The Art of Luxury)

a month-long intensive seminar that takes place every summer during the month of July. The seminar covers the fundamentals of luxury goods, from wine to jewelry and couture to cars, and discusses the analytical tools used to assess values in this market.

Art World Marketing, PR, and Communications

a month-long intensive seminar that takes place every summer during the month of July. The seminar surveys a variety of marketing techniques, from audience research and campaign development to advertising and branding, as well as publications and emerging online tools.

Testimonials:

“Thomaï Serdari takes you on a journey of luxury throughout history and sociology, from many in-depth analysis of diverse products to art as the ultimate luxury. With a proven evaluation framework, site visits and remarkable speakers, she will make you a lasting collector and investor in luxury.” CM

“In the twenty one years of education I have had in my life, I can honestly say that the Art of Luxury was one of my favorite classes. I had the opportunity to understand luxury, assess its value, and learn how to study it from a collector’s perspective.” S. W.Y