A design approach to solving business problems is Thomaï’s preferred method in defining business strategy. This implies a wholistic approach to the question rather than an isolated and partial business adjustment.
Her background in design thinking and her experience in both corporate finance and marketing theory allow Thomaï to ask the questions that bring about solid solutions. This is particularly applicable in defining brand strategy as well as in brand management. In these two fields, success rests on handling a variety of different issues that adjust against each other with the knowledge of what the movement of each can achieve.