PIQluxury is your information gateway to culture, the questions that define it and the trends that will impact the future of premium and luxury brands. As a membership organization we are devoted to providing our clients with a deep understanding of culture, communicating concrete cultural insights, and sharing actionable ideas to transform abstract intelligence into strategic advantage.
At PIQluxury, we operate on a three-prong approach to gaining cultural insights. We:
• Survey the current state of affairs specifically in the premium and luxury markets
• Complement our insights with the best relevant material published in the academic press
• Interview accomplished professionals who are ahead of the curve and whose work is an indication of things to come
We describe and envision a range of possibilities for the future of your brand.